Going to market strategies: launch a new product successfully

In this blog, we explore the food ingredients universe together with the 1-2-Taste partners. We are going into the process of Bringing a New Food Product to Market, revealing invaluable tips and industry best practices as we go. Our esteemed group of five specialists in food ingredients will offer their individual insights, steering you on a course for successful food product launches. Enjoy reading and discover the multifaceted dimensions of introducing consumer products to the marketplace.

Key Takeaways:

• Going to market strategies: This blog focuses on the process and best practices to launch a new product successfully, offering essential tips and tricks.
• Expert Panel: A panel of five distinguished food ingredient experts from different companies, including Egbert Sonneveld of Blonk Quality Ingredients, Steve Baxter of HE Stringer Flavours, Ross Norris of Australian Native Products, Manuel Peña Roig of Delsa, and Alvaro Manuel Garcia of Agrosingularity, share their unique perspectives and insights.
• This blog delves into the essential elements, challenges and strategies for successfully launching products in different industries, emphasizing the importance of factors like timing, keeping the right amount of stock, product selection, and sustainability in the decision-making process.
• Hosted by Jasper Schouten: The blog interviews are hosted by Jasper Schouten, CEO of 1-2-Taste, who guides the discussion and brings together the diverse insights from the expert panel.
• Continuing the Journey: Readers are encouraged to stay tuned for future blogs, as 1-2-Taste promises to delve further into the captivating world of food ingredients, inviting them to explore more on the 1-2-Taste website.

Dive into this blog with our expert panel of industry leaders, learn from their experience in the dynamic world of food development and explore the challenges of going to market.

Understand the market and be fast

Steve discusses the complexities of bringing a product to market, emphasizing the need for sufficient investment and a thorough understanding of the market. The approach varies depending on whether they are working with a blue-chip company or a small-time entrepreneur, but in both cases, issues like labeling and product selection are crucial. Steve also highlights their expedited product selection process, which leverages a vast catalogue of up to half a million formulations to suit various needs. He concludes by saying that time is of the essence in their industry, stressing the importance of quick and accurate product selection.

Navigating the path to market

Manuel Peña Roig of Delsa speaks about the decision-making process for companies in the beverage industry when going to market with new products. Challenges faced by small and medium-sized enterprises include getting the flavour right the first time and building trust and reliability. It is important to work closely with the R&D department and offer multiple prototypes to provide customers with choices while building up stocks to significantly reduce lead times.