Alcoholic beverages are a festive product: from a celebratory glass of champagne to this year’s trendy holiday cocktail in the sun. But consumers are always looking for the ‘latest’ creation that matches their lifestyle.
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“Eat, drink, and be merry.” From water, to tea, to beer and beyond, beverages do a lot more than provide simple hydration: they can also bring us pleasure, health and social benefits. But how can you give consumers what they want, when they seem to want it all?
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Dairy products have been part of the human experience for thousands of years. In this industry you might think that everything that can be done, has been done. But obviously that’s not the case! Read in this blog with insights from industry experts how dairy companies can use innovation to differentiate themselves in this challenging market space.
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How can your bakery survive and thrive in a market dominated by several large, international producers, as well as plenty of small local competitors? To stand out from the crowd you need your own signature – and product innovation holds the key.
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